360-degree videos have been the story-tellers of many brands of the recent times in context to their success. Brands themselves are transforming into immersive videos, i.e., VR and 360-degree videos by creating unique and attractive advertising and digital marketing campaigns. Social networking platforms such as Facebook, Instagram, Pinterest, Twitter, etc. have been consistently dominating the digital space as the boosters of 360-degree videos across the world. Initially, YouTube played a vital role in stimulating the brand awareness and corporate image through 360-degree videos and pictures; however, soon other digital mediums too started upholding the trend.
Business reports and researchers have revealed that virtual reality, 360-degree videos are forming and defining the future structure of the content marketing strategy. Also, mobile and smartphone users are increasing rapidly around the globe, and therefore 360-degree videos and VR have broad growth across consumer sector. The usage of these videos is now done by everyday people as well since many smart devices have integrated such features and apps. 360-degree videos have higher emotional audience engagement and affiliation because of the appealing format of their presentation. Product demos, reviews, launch, promotional and marketing activities conducted using these videos get large viewership and recognition across the markets. Besides, 360-degree videos have no boundaries of the sectors. Almost all the mainstream business fields including travel, hospitality, construction, medical, education, automobile, retail, etc. leverage its utility.
The most significant reason why 360-degree videos have created a reasonable hype in digital media marketing is due to its fresh, exciting, entertaining nature. This technology correctly aims at fulfilling the demands of the customers. In a market battle, the technology today is older tomorrow. Hence, marketers need cutting edge, innovative strategies to promote the products or services to gain a competitive advantage. 360-degree videos have bridged the gap booming into the markets for the customers' convenience. It is an excellent opportunity for the industrialists and marketers to seize the immersive trend of video marketing through these videos.
The data generated through 360-degree videos, VR, and other immersive trends is going to be massive soon. The market has increased rapidly with $1.7 billion in 2016 and is expected to reach $9.4 billion by 2020. These videos have correctly understood the expectations of the customers and consumer behaviour to which they react. Taking that into account, 360-degree video creators are efficiently generating content that has a great sense, high level of engagement to outcast the other marketing trends. These videos are playing a crucial role in defining the buyer behaviour and psyche of the audiences.
360-degree videos have undoubtedly provided the consumers with unlimited accessibility, detailing and ease if they are willing to buy a particular product or services. Social networking websites to have adopted the technology with such videos embedded in them making the whole digital scenario more interactive and enchanting. There is nothing more innovative than putting a viewer or potential customer in the shoes of a photographer or videographer to see the visuals in any direction, any angle just like the lens would see.
Brand engagement these videos created has contributed to a more significant number of subscribers, followers, shares, likes, comments, etc. on social networking platforms. Hence, activities and operations on social media have raised rapidly with higher click rates to the websites of the promoted brands. The key to success is to empower a product with appropriate video content plan and to execute it through the 360-degree video or virtual reality using the apparent strengths.
The digital markets are witnessing the interesting emerging trends every other day; however, the content is the only king! Marketing styles, predictions, and strategies have to be planned by what the customers need in which format. Ultimately, it is going to market and promote the brand of a company to increase its sales. Speaking of 360-degree videos, all you need to do is to keep the fundamentals of the video content appealing, useful, relevant and informative within shortest possible time. Market influencers and creative heads have exclusive scope to engage the customers into the essence of digital marketing created by these videos.