Be it Periscope, Facebook Live or Instagram Live, live streaming is today’s hottest topic across social media marketing landscapes. Despite being around for three years, it is relatively new technology, and there is a lot of potential to it when it comes to using it as a marketing tool. This means, you still have time to get a head start against your competitors and make a mark with the help of live streaming services. Here are a few tips about how you can use live streaming solutions to establish your brand on social media.
Growth and Opportunity
Studies show, from 2016 to 2021, the live streaming market will increase from $30 billion to $70 billion. That’s a huge number which gives an idea about the reach of this particular medium. A lot of brands are already switching from static blog posts or photos to live streaming to inform their fans about their daily updates or activities. To spice things up, big brands like Uber and Red Bull are getting involved in live streaming. It is clear that live streaming solutions are going to gain more and more popularity with each passing day.
Even though live streaming solutions are gaining popularity, it is still a relatively new platform for marketing. According to a survey, only about 65% of active social media users have watched live streaming. That means, there’s still a lot scope to explore new target audience. One of the advantages of getting to this trend early is less competition. So if you haven’t yet thought of using live streaming services for your business, this is the best time to make the most out of it.
The Excitement Value
Live streaming as the name suggests is, live. Compared to more rehearsed forms on online communication like a YouTube video or an email that has been proofread or edited plenty of times before publishing, this one is uncertain. And that is what makes it more exciting and gives it a ‘value of excitement’. It is the same difference between watching a cricket match live against watching the highlights. With the help of live streaming solutions, you can open up a whole new world for your viewers.
Usually, when you upload a video on YouTube and receive comments on them, you have an idea about the feedback that you will get. But in live streaming, you have an opportunity to connect and communicate with your target audience in real time. You get to know their reactions instantly, and you can answer their questions right away. This helps in building an authentic relationship with them just by conversing in real time.
Events and Webinars
In today’s world, using a live streaming solution to do a live event online is the most significant trend. From product launch to life updates, companies and bloggers are using this platform in their day to day lives to connect with their audience better. If you are a company that wants to give live streaming a try, going for a professional live streaming service provides is the best option. These professionals take care of all the technicalities related to live streaming such as the equipment, bandwidth, upload speed, lights and so on. Launch events for various services or products get a huge viewership. It is cost-effective, and you can be at multiple places if you are streaming the event on more than one venue. Same goes with the webinars. Instead of having face to face meetings, having them over the screen saves not only money but also time and energy.
If you are new into the industry and want to grab more eyeballs towards your live streaming, calling an influencer on-board is a good idea. Influencers are the people who are related to the same or similar field as yours and already have a big fan following. If you invite an influencer to your event, he or she automatically beings his fans to watch the live stream giving you more eyeballs. This way, you can reach to a broader audience and can spread a word about your live streaming event better.
How to choose the right platform?
That’s a question of the millennium. There are so many platforms (and are growing) that at times it becomes really challenging to decide which platform is perfect for your purposes. Each platform has its share of pros and cons. So, doing a little research will help you in the long term. Here’s a quick guide about the most popular social media platforms to use for your live event.
This is one of the most popular live streaming platforms that will provide you with a full range of reactions (in emoticons) and post-event analysis. You can learn more about using Facebook Live on Facebook’s Help segment.
This one is most popular among youngsters and teenagers. It allows you to save you live stream in a format of a story that you and your followers can re-watch within 24 hours.
It is still relatively new, but it is already making a mark with the help of a whole new set of content creators. You can get more information on YouTube’s FAQ section.
This one is owned by Twitter and has been one of the pioneers in the live streaming solutions providers. It is an application for Android and iOS users.
Going behind the scenes, showing your company’s culture and talking to your customers in real time will definitely help you in establishing your business with the help of social media. All you need to do is choose the right platform and a dependable live streaming service provider that will take care of all your technical needs.