You might be dealing or engaged in several seminars, conferences, events in your day to day professional lives. Be it at the audience end or the host's side. Seminar or events are never just about a message delivery from the one end to the another. When the attendees and the hosts or presenter are in synch with each other to make a productive and value-adding communication, the event turns out to be successful.
Modern day event management and presentation has incorporated new tools and techniques to collect the reactions or replies from the audiences with the help of Audience Response Systems. In simple terms, it's a mix of software and hardware to raise questions/doubts, record the responses and present the assessment. A device consists of 2 elements; the receiver and the clicker. Every item is displayed on a projector and audience can choose the option of their choice with the help of clicker. ARS is a highly important technique to collect the rightmost and honest responses by the participants. This is because no one can see what other people are opining about a particular issue and eventually the impact of crowd psychology is eliminated. Questions like MCQs, short questions, numeric, true/false or ordering can be evaluated with the help of ARS. Let's have a look at great benefits of ARS:
> Boosted Attentiveness- Using ARS in the events or academic classrooms helps to enhance the alertness among the participants in a greater way. Either there could be a separate session to gather the responses by the audience or even ARS can be activated at regular intervals to collect the information of what audience is thinking about a particular issue. It makes audience active and engaged in the happenings and keeps the atmosphere energetic.
> Constant Learning- At the time of responding to the questions, though one cannot see what his fellow participant is choosing; they can later discuss among themselves regarding the answers selected or provided by them. This further increases knowledge sharing and exchange of information among the audiences. Developed interaction among the attendees helps to increase the awareness about a particular topic or concept covered during the event. Informally, thorough discussions may take place which will update the people with the trends and advancements in those issues.
> Unbiased Responses- Handheld or manual responses are often seen to be having the impact of the fellow participants; the topic is any. Using remote controls or voting pads to respond through ARS does not reveal the identity of the respondent to other people though they all are responding together. Anonymous polling is, therefore, more impartial and practical that can be taken into account to find out accurate results. In this way, event arrangers can systematically summarize and aggregate the responses. Also, the questions could be asked anonymously, and a complete database of replies can be maintained for references.
> Tracking of the replies- The clicker which is used by the audience to answer the receiver is usually allocated along with an accurate identification or registration number. When a user sends his or her response to the presenters, it is directly linked with the number that further helps to create a database. Once the interactive session is ended, broadcasters can access the user information by searching for those figures. This feature of ARS is useful in mapping and keeping a record of the audience tendency (commercial events) or performance of the individual participant (in a case of academics).
> Communicative & Entertaining Environment- It is perhaps the most significant benefit that can be achieved through using ARS. Clickers are narrative tools, and hence it adds the freshness into the learning atmosphere. Communicative style of these devices make sessions more interesting and exciting. In a case of quiz or contests, participants are often eager to know whether the given answer is right or wrong. At such moments, these interactive methods create a sense of amusement wherein members can enjoy the event to the fullest. Increased audience engagement will further lead to stimulating the popularity of that event.
> Immediate Data Collection- Audience Response System devices run through software which records and saves the entire information of the respondent along with the given responses. A massive database stored through the software proves to be handy for generating reports, repositories, etc. Using them, you can evaluate and analyze the entire event concerning facts and figures to conclude the success ratio. Researchers in this field and presenters of the event can use this complete information to conduct an event in a better manner in future.