Event Overview

• Client: Amway India
• Industry: FMCG (Direct Selling)
• Event Type: CEO / MD Address | Leadership Summit
• Event Format: Hybrid Event
• Location: Delhi
• Attendees: Senior leadership attending physically at the event venue, Business owners and viewers joining online via YouTube live stream
• Services Delivered: Live Streaming/Webcasting, Social Media Webcast, Youtube Webcast, Hybrid Event
• Technology Used: Streaming technology, Production equipment and technical infrastructure, Expert technical crew and manpower
• Date: 27 Oct 2025

Client Background & The Brief

Amway is one of the leading direct selling brands in the world, with a large and widespread network of business owners across India. Given the scale of its business community, mass communication plays a critical role in leadership engagement and organizational alignment.

Amway conducts a Leadership Summit every year to address its leadership and business owners. For the 2025 edition, the requirement was to extend participation beyond the physical venue and enable business owners across India to attend the summit through live streaming.

The brief was to deliver uninterrupted live communication from the leadership team to a large, geographically distributed audience, while maintaining high production quality suitable for a CEO / MD–led address.

Objective

• Enable top leadership to address employees on the occasion of New Year
• Ensure smooth participation of leaders joining remotely from international locations
• Deliver a seamless hybrid experience for both physical and virtual audiences
• Communicate leadership vision clearly and effectively to all employees
• Enable live participation of business owners across India through streaming
• Deliver a high-quality, uninterrupted live webcast of the leadership summit
• Ensure reliable coverage of all event proceedings
• Maintain a professional and technically flawless environment for senior leadership

What We Did

Understanding the Requirement

• Evaluated the importance of uninterrupted leadership communication
• Planned the event keeping in mind the scale and sensitivity of a CEO / MD address
• Designed a live streaming workflow suitable for large online viewership

On-Ground Production Setup

• Deployed multiple cameras to capture the entire event proceedings
• Covered leadership addresses and stage activities from multiple angles
• Set up professional audio and video production infrastructure
• Ensured high-quality capture suitable for live streaming

Live Streaming & Digital Enablement

• Executed live streaming of the complete event on the client’s dedicated YouTube channel
• Enabled business owners across India to view the event in real time
• Ensured stable streaming output with consistent audio and video quality

Live Execution & Risk Management

• Managed live stream operations throughout the event
• Planned sufficient technical backups at all potential failure points
• Deployed experienced technical crew to monitor and manage execution
• Ensured zero tolerance for downtime given senior leadership presence

Key Focus Areas

• Reliability: No interruption in live leadership communication
• Quality: High-quality video and audio delivery for online viewers
• Coverage: Capturing all event proceedings without fail
• Stability: Robust infrastructure and backup planning

Challenges & Solutions

Challenges

• Live streaming a leadership event with senior executives, where failure was not an option
• Ensuring uninterrupted delivery to a large online audience across India

Solutions

• Multi-camera setup to ensure complete coverage
• Redundant systems and backup planning at all critical points
• Dedicated technical crew monitoring the live stream end-to-end

Results & Impact

• The entire event was live streamed smoothly without any interruption
• Leadership communication reached business owners across India in real time
• High-quality delivery ensured a professional viewing experience
• Smooth execution resulted in positive feedback from the client
• Online viewership feedback was also positive, reinforcing the success of the webcast

Client Feedback

24FD supported seamless leadership communication with our business owners across India through a professionally managed live streaming setup. The event was streamed smoothly without any interruption, and the team’s technical preparedness ensured a reliable and high-quality delivery throughout the summit.