Every event planner knows how to put in workforce and assets to achieve a picture-perfect event, but not many of them can count the obstructions that halt the event's success. Whether you’re part of an in-house event team or a trusted consultant, not being aware of such faults can hinder into your conception an even turn into a massive mishap. So, here we have listed out some of the errors made at the corporate events which you shouldn't repeat.
#1 Are You Ready For It:
Before planning on organizing a corporate event for a company, have a quick discussion with your staff about whether your team and company is ready for this. It's even better if you make them count down the reason why the company is carrying out this event in the first place. Most of the companies skip this process while jumping into the hoop whereas this should be the first step. The preparation is actually considered to be crucial during the planning stage of the event. Companies should take ample time to map out the outcomes that one should expect from the overall event success. And if after thorough discussion the staff concludes that the company's not quite ready for the event, that's fine. This delay will, in turn, give the entire team enough time for extra outlining and making the needed preparations.
#2 Don't be careless during budget allocation:
The most overstated yet main problem while planning a corporate event is the allocation of the funds used in it. The main factor that comes to every event planner's mind is that they are spending their company's cash; hence they have to pay in the allocated margin and not as per their will. However, if the payment is observed as a personal investment rather than a company fund, it creates a sense of empathy and practicality without any external efforts. Similar to someone paying out-of-pocket for each add-on, this tactic will help the planners to evaluate the importance of each purchase before making a decision.
#3 Not having a defined goal:
One should never start the planning process without establishing their goals and objectives. It's not a waste of time if planners ask themselves, “What are they trying to achieve with a specific event?” before every event that they start working on. A firm understanding of how the event will help the host's business achieve will guide not only the host but the entire team through the process. This simple mistake can quickly roll up into a huge disaster for the corporate event. Only and only after setting goals and objectives, can the team work on their projects with a proactive nature and the employer can guide their decision-making.
#4 Vibe with your guests for better on-site experiences:
While organizing the seminar script and on-sight activities of the event, the team of planners should brainstorm over the right option for the event attendees. Keep in mind that the event should be based on the interest of the guests attending these events. And for whatever reason it is, if the attendees are leaving unhappy, the planners have indeed failed to do their job correctly. Although this is an obvious thing that everyone in the industry can comply to, and still this error gets repeated time and again.
#5 Relying on outdated technology:
Using outdated or inadequate technology is one mistake which most of the event planners reluctantly make. Every team's error list has one thing in common: faulty devices causing delays and leading to other errors. From setting budgets to tracking preferences, the event planners have a lot on their plate. They complete everything correctly and yet can't make the right choice of equipment. The team can stop these repetitive errors that don’t add value to the customers or the organisation. The time, workforce and money can be saved in such by withdrawing actions. Instead of which, the team can redirect its forces towards more important things — like achieving the substantial goals of the company.
#6 That awful robotic style of pitching:
Once you pitched someone at an event, the chances are that most of the dialects might sound more like a programmed or rehearsed script. Make sure the host of your event doesn’t sound like a robot and recite your pitch as if they are reading it off a paper. The pitch would seem more appealing if the host gives it a personal and authentic touch. Being spontaneous would help to make a functional link between the audience and the host. The audience picks up on the better side of this kind of pitch, but it is obvious to understand that repeating the same thing all over again would be ineffective and even insulting.
So, these were few of the common mistakes made while planning and projecting corporate events, and ways to avoid them. Along with these obstacles we have also jotted down some of the solutions that can be counted as prevention or plan of action. With a bit of dedication and creativity, you can plan a corporate event that your employees and audiences will remember for years.