Event Overview

• Client: Morde Foods
• Event Name: Morde Logo Launch
• Industry: Food Products / FMCG
• Event Type: Corporate Event / Brand Launch
• Services Delivered: Event Fabrication, Experiential Setup, Stage & Reveal Execution
• Location: Manchar, Pune
• Attendees: Internal Employees & Stakeholders
• Technology Used: Custom fabrication, 3D installations, reveal mechanisms, lighting & effects
• Date: 26 Feb 2025

Client Background & The Brief

Morde Foods is a well-established name in India’s chocolate and cocoa industry, known for its strong legacy and wide product portfolio catering to both B2B and consumer segments.

With evolving brand positioning and future growth ambitions, the company planned a new logo launch event to mark a significant milestone in its journey.

The brief was to create a visually impactful and emotionally engaging launch experience for internal stakeholders that would:

• Celebrate the brand transformation
• Build excitement and pride among employees
• Deliver a memorable logo reveal moment
• Reflect the brand’s premium and evolving identity

Objective

• Design a high-impact logo reveal experience
• Create an engaging and immersive event environment
• Ensure strong brand visibility across installations
• Deliver a seamless execution for internal audience engagement
• Enhance emotional connect with employees and stakeholders

What We Did

To bring the brand transformation to life, a combination of creative fabrication and experiential elements was deployed:

• Designed and fabricated a 3D Entry Arch to create a grand welcome experience
• Developed a Selfie Booth to encourage employee engagement and social sharing
• Installed a Turn-Table Panel with shelves to showcase products and brand elements dynamically
• Executed a Dramatic Logo Reveal setup using a red satin curtain mechanism
• Integrated Confetti Effects to enhance the reveal moment impact
• Ensured cohesive branding across all touchpoints and installations
• Managed complete on-ground execution including setup, coordination and dismantling

Key Focus Areas

• Experience Design: Creating a celebratory and immersive brand environment
• Reveal Moment: Delivering a powerful and memorable logo unveiling
• Engagement: Encouraging employee participation through interactive elements
• Branding: Maintaining consistent visual identity across all setups
• Execution: Smooth on-ground coordination and timely delivery

Challenges & Solutions

Challenges

Creating a high-impact reveal moment within a controlled internal event setup Managing fabrication and installation in a factory/location environment (Manchar) Ensuring structural stability and finish quality for all installations Coordinating multiple elements (arch, booth, reveal, product display) within limited timelines

Solutions

• Designed modular fabrication elements for quick installation and precision
• Used high-quality materials and finishing to reflect a premium brand identity
• Planned detailed execution timelines and pre-production checks
• Deployed an experienced on-ground team for seamless coordination and setup
• Integrated simple yet impactful reveal mechanics for reliability and effect

Results & Impact

• Successfully executed a visually impactful logo launch event
• Created a memorable brand reveal moment for employees
• Achieved strong engagement through interactive setups like selfie booth
• Reinforced brand identity and transformation messaging internally
• Delivered a smooth and professionally managed event experience

Client Feedback

The event successfully captured the essence of Morde’s brand evolution and delivered a strong emotional connect with employees.

The client appreciated the team’s creative approach, quality of fabrication and seamless execution, which contributed to making the logo launch a proud and memorable milestone for the organization.