The Evolution of Webcasting - Now & Then

Published On :25 November 2019

Evolution of technology acts as a major factor in revolutionalizing the way companies conduct their daily operations. The business world is constantly keeping up the pace to adapt the ever-changing technology as there is no other way to predict future innovations. There are many technologies that have already influenced the operations of businesses. Webcast is one of the popular forms of technology that has revolutionized the world of business.

The technology is common nowadays and allows companies to reach their customers, potential customers, stakeholders and employees irrespective of geographical constraints. More and more companies are now using webcast services to host meetings by cutting down the travelling cost.

A webcast is no less than a virtual conference, presentation or meeting conducted online. Users can watch the presentation and ask questions or doubts to the speaker as webcast can be accessed through any device via a simple registration process. Engagement is the top priority for webcasts and web conferences, the streaming technology facilitates audience engagement. However, webcasting is not just restricted to business purposes, the technology is widely used for streaming live events such as corporate and investor presentation, online training and more.

Webcast enables engaging audience just like face to face meetings. The servers hosting webcasts are designed in such a way that others can participate in the event. Well, this is not all, you can also record the event or presentation for people who could not attend it live. The webcast can be utilized to communicate with new merchants and customers, thus reducing the cost and time of lead generation.

Irrespective of a webcast be it on-demand, real-time, video, or audio the media transmission must have broadcasting hardware that works as an origination point. The hardware set of a webcast can be simple like a computer, or complicated as a complex setup of giant servers working in sync. It also requires a software solution that can handle user transmissions. While the primary role of the hardware is to process data that is being broadcast in real-time, the responsibility of software is to ensure that every user who requests the broadcast should get a copy of the webcast.

Once the request is received, both webcasting hardware and software send a virtual channel to the users who are participating in the meeting. The channel then sends the webcast footage to the participant’s device via the internet. The participant can participate in the meeting using a PC, a mobile phone or any other device that is supported by the platform.

Thus, if you have been wondering what is webcast and how did its evolution took place, now you know. Webcasting promotes the ability of any country to reach a bigger audience beyond geographical boundaries. Unlike the technology breaks down barricades in the past, you can now engage with large audience instantaneously and effectively.

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