Event Overview

• Client: Ernst & Young
• Industry: Others
• Event Type: Conference / MICE
• Services Delivered: Live Streaming / Webcasting, Virtual & Hybrid Event Support, Video Production Services
• Location: Bengaluru
• Attendees: Physical audience at the venue and virtual / online audience via live streaming
• Technology Used: Live streaming over the internet, professional broadcast cameras, production equipment and technical infrastructure, vision mixing systems, expert technical crew and manpower, hardware setup and streaming platform features
• Date: 12 March 2025

Client Background & The Brief

Ernst & Young, a leading consultancy firm, organises Techathon as an annual innovation platform and competition where India’s brightest young minds come together to showcase ideas, creativity, and technological solutions that can shape the nation’s future.

Given the large scale of participation and the relevance of the event to stakeholders from industry and educational institutions across the country, the final round was hosted as a physical event in Bengaluru.

The client required the proceedings to be broadcast live so that a vast audience spread across multiple geographies could experience the event in real time.

The brief was to deliver a professionally managed live broadcast that captured the entire event seamlessly and made it accessible to a wide virtual audience.

Objective

• Make the complete event proceedings available live to all stakeholders
• Extend the reach of the Techathon beyond the physical venue
• Ensure high-quality viewing experience for online audiences throughout the event duration

What We Did

Live Production & Broadcast Setup

• Deployed multiple professional broadcast cameras to comprehensively cover the event
• Used a vision mixer and production unit to manage live switching between speakers, presentations, and demos
• Ensured stable and high-quality video output suitable for long-duration live streaming

Live Streaming Execution

• Produced a live feed of the event and streamed it on the client’s YouTube channel
• Enabled audiences across geographies to participate virtually by viewing the proceedings in real time
• Maintained consistent audio-visual quality throughout the event

On-Ground Technical Support

• Provided an experienced technical crew to manage cameras, production systems, and live streaming workflows
• Coordinated closely with the client to align with the event flow and presentation schedules

Key Focus Areas

• Comprehensive Coverage: Ensuring no part of the event was missed, including detailed project demos
• Visual Clarity: Capturing presenters, presentation slides, and live demos clearly for online viewers
• Consistency: Maintaining broadcast quality over a long event duration as multiple finalists presented their projects

Challenges & Solutions

Challenges

The event involved multiple live demonstrations and detailed project presentations. Capturing these demos with clarity and ensuring an engaging experience for online viewers was critical, especially as the event ran for extended hours.

Solutions

• Strategic camera placement to capture both presenters and live demos effectively
• Live production workflows that allowed seamless switching between speakers, slides, and demonstrations
• High-quality video production ensured that virtual audiences could clearly follow both the presenter and the content being demonstrated

Results & Impact

• Achieved high retention of online viewership throughout the event
• Recorded a long average viewing time per online viewer, indicating strong engagement
• Successfully extended the reach of Techathon to a wider audience beyond the physical venue
• The quality of production and live streaming directly contributed to the positive viewing experience

Client Feedback

The client shared encouraging feedback, particularly highlighting the high online viewership retention witnessed during the event. The seamless execution and quality of the live broadcast reinforced confidence in leveraging live streaming for large-scale innovation and knowledge-sharing events.