Published On 2025-01-04
The event industry is constantly evolving, promoting knowledge exchange and innovation. It encourages audience engagement among businesses and individuals. The event sector is multi-purpose for brand promotion, relationship building, fundraising, product launches and marking significant milestones. In today’s digital space, where getting audience engagement is highly crucial, live-streaming and experiential events are shaping the future of this dynamic industry.
The COVID-19 pandemic caused enormous changes in the way the business was conducted. The event business was booming before the pandemic, with corporate conferences, weddings and lively cultural festivals. Companies made heavy investment in experiential marketing to effectively engage with their consumers. Personal interactions were considered the standard.
During the pandemic, the industry faced unprecedented challenges, leading to widespread cancellations and postponements of live physical events. In response, there was a rapid shift towards virtual events as companies adapted by using technology to maintain audience engagement through online platforms.
After the pandemic, as restrictions eased, the industry began its recovery with a hybrid approach that combined in-person events with virtual elements. This new model allows organisers to reach a broader audience while preserving the personal touch of face-to-face interactions. The focus has shifted towards creation of immersive experiences while utilising advanced technologies and addressing sustainability concerns.
In India, the event industry is a fast-growing economic contributor, with market growth expected from USD 5.23 billion (2024) to USD 7.8 billion (2029), and is projected to become one of India’s most significant GDP contributors. Weddings, corporate events, exhibitions, and entertainment are all part of this sector.
Audiences are lured to experiential marketing events, seeking unique experiences that justify their investment. This trend emphasises the importance of creating memorable interactions.
Approximately 70% of events are in-person, reflecting a strong desire for face-to-face interactions, especially after the pandemic highlighted their value.
AI, VR, and AR improvise event experiences.
Events are excellent sources for boosting brand visibility and engaging customers. For example, Apple’s product launch events smartly depict how to generate excitement and gain media attention. Apple builds anticipation and creates an atmosphere of exclusivity.
The event management industry in India hires around 10 million people directly and indirectly, supporting an additional 50 million jobs and showcasing its noteworthy economic impact.
The event business is prospering like a widespread fire, resulting from digitalization, greater internet access, and increased sponsorships, mainly in sports and entertainment worldwide.
Adopting hybrid event formats enables the organisers to connect with global audiences while accommodating remote attendees, stressing the need for effective scheduling and robust connection.
There is a rising interest in niche events customised to the audience’s interests.
As environmental concerns rise, eco-friendly event planning practices are gaining recognition and becoming a standard expectation among attendees.
Employing trends into your events to make an impactful, interactive, and unique experience.
With 60% of events returning to physical venues, face-to-face interactions are more evident than ever, as 82% of audiences prefer attending live events over virtual events.
About 97% of professionals believe that hybrid solutions will continue to grow as live-streaming events on platforms like YouTube, Instagram, and Facebook enhance audience engagement and reach.
AI has transformed the way event experience is delivered through personalization which is run by suggesting agendas, facilitating networking opportunities, and automating attendee support to make everything more convenient and engaging.
Access to real-time data lets organisers adjust sessions on the go, anticipate trends, and customise content to resonate with the audience. Gamification and interactive workshops make the atmosphere lively.
High-demand venues have advanced audio-visual tech, robust network connection, and tech support. Pre-recorded streams are used to reach a larger audience.
The event industry witnessed a remarkable shift with in-person events being back in the game along with the advanced technology adoption. As we progress, businesses must remain vigilant about emerging trends and innovative practices to thrive in this constantly changing landscape.
At 24 Frames Digital, we turn your concept idea to an incredible experience! Let’s join forces to execute a spectacular event that swoons your audience and becomes the trending topic of the town. Contact us today to set a benchmark for your events!
Established in 2002 with a domestic presence across major cities like Mumbai, Delhi, Bengaluru- 24 Frames Digital takes immense pride in pioneering live streaming service in India. We're committed to providing quality services in live streaming, virtual events, online communication and media space. Rooted to our core value- customer first; we ensure delivering nothing but the best to our clients with the assistance of our highly skilled and experienced team of professionals, which makes us most reliable & trustworthy live streaming service providing company in India.
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